The Business of Specialty Coffee by Maxwell Dashwood
Step into the world of specialty coffee with Maxwell's "The Business of Specialty Coffee." Beyond sips and aromas, this book delves deep into the commercial side of coffee.
Structured in eight comprehensive parts, the book begins with an overview of the specialty coffee industry, moving to the nitty-gritty of doing business, understanding wider market forces, values, branding, marketing, strategies, and concludes with Maxwell's thoughts on the future of this ever-evolving market.
With a journalistic approach, Maxwell doesn't prescribe a one-size-fits-all business model but offers a panoramic view of the industry, providing readers with the tools, insights, and understanding needed to carve their niche. Whether you're an entrepreneur thinking of entering the coffee business, an established professional, or just a coffee enthusiast, this book promises a rich blend of information and inspiration.
Step into the world of specialty coffee with Maxwell's "The Business of Specialty Coffee." Beyond sips and aromas, this book delves deep into the commercial side of coffee.
Structured in eight comprehensive parts, the book begins with an overview of the specialty coffee industry, moving to the nitty-gritty of doing business, understanding wider market forces, values, branding, marketing, strategies, and concludes with Maxwell's thoughts on the future of this ever-evolving market.
With a journalistic approach, Maxwell doesn't prescribe a one-size-fits-all business model but offers a panoramic view of the industry, providing readers with the tools, insights, and understanding needed to carve their niche. Whether you're an entrepreneur thinking of entering the coffee business, an established professional, or just a coffee enthusiast, this book promises a rich blend of information and inspiration.
Step into the world of specialty coffee with Maxwell's "The Business of Specialty Coffee." Beyond sips and aromas, this book delves deep into the commercial side of coffee.
Structured in eight comprehensive parts, the book begins with an overview of the specialty coffee industry, moving to the nitty-gritty of doing business, understanding wider market forces, values, branding, marketing, strategies, and concludes with Maxwell's thoughts on the future of this ever-evolving market.
With a journalistic approach, Maxwell doesn't prescribe a one-size-fits-all business model but offers a panoramic view of the industry, providing readers with the tools, insights, and understanding needed to carve their niche. Whether you're an entrepreneur thinking of entering the coffee business, an established professional, or just a coffee enthusiast, this book promises a rich blend of information and inspiration.
